Cosmetics enhance the health and beauty of the skin, and they also enrich daily life, creating hope and vitality. The cosmetics industry contributes to personal well-being and a sustainable society through cosmetics. As the environment in which we live our lives changes, the social functions of cosmetics diversify and become increasingly important.

Today, a range of issues confront Japan’s cosmetics industry as the market for cosmetics turns increasingly borderless and the country faces a dwindling birth rate and rapidly aging population. In this context, strengthening international competitiveness and uncovering latent demand in the domestic market are urgent challenges. The industry must also resolutely address the global issue of sustainability. As a nationwide organization, the Japan Cosmetic Industry Association is now tackling these issues.

To connect the high potential of the Japanese cosmetics industry to strong growth, we will develop attractive cosmetics that meet social needs and enhance our presence on the international market. At the same time, we must stimulate the domestic market. Through cosmetics from Japan, we will communicate the brilliance of the Japan Beauty concept, a blend of advanced technologies and unique cultural aesthetics, to customers in Japan and around the world.

In cosmetics, ensuring quality and safety is the most fundamental and essential consideration. Backed by reliable technologies, Japanese cosmetics have always been highly rated around the world in this regard. Going forward, we aim to continue increasing trust in the cosmetics industry by developing appealing cosmetics while pursuing even higher criteria for quality and safety based on the latest scientific standards. We will also actively contribute to resolving sustainability issues.

The Japan Cosmetic Industry Association takes the opinions and wishes of our whole membership seriously and is working hard on a range of activities to ensure the healthy growth and development of the cosmetics industry.

KOBAYASHI Kazutoshi, President
Japan Cosmetic Industry Association
August 2025