Family Income and Expenditure Survey by Statistics Bureau of Ministry of Internal affairs and communications shows that the average of annual expenditures for cosmetics per two or more persons households was 35,454 yen at national level in 2002. It decreased approximately 3000 yen for two years from 2004 and declined around 32,000 yen in 2006. After that it repeated up and down, amounted 35,412 yen in 2018. In general, Tokyo is higher level throughout Japan. (Fig. 10)

Fig. 10 Average of Annual Cosmetic Expenditure per two or more persons households