【Note】Cosmetic shipments in the Production Statistics by METI were corrected retroactively in 2020 due to misreporting from some business sites. For this reason, the relevant parts of these statistics have been revised retroactively to 2020

1. Shipment value of Cosmetics

According to Production Statistics by the METI (Ministry of Economy, Trade and Industry), cosmetic shipments in Japan amounted to 1,302.4 billion yen in 2023, marking a 2.9% increase compared to the previous year. (Fig. 1)

Figure 1 : Shipment value of cosmetics in Japan (Unit : 100 Million Yen)

Cosmetic shipments per unit (average shipping unit price per 1 kg) had been continuously decreasing due to a deflationary trend since the 1990s but have been on an upward trend since the 2010s. Although it declined in 2020, it increased again in 2023. (Fig. 2)

Figure 2 : Average Shipping Unit Price per 1 kg of cosmetics (Unit : Yen)

Figure 3 : Shipments by Category in 2023

Among the shipment rates by itemized categories of cosmetics (by value) in 2023, skincare cosmetics accounted for 43.6%, hair care for 28.0%, makeup cosmetics for 20.7%, specific-use cosmetics for 7.0%, and perfume/eau de cologne for 0.7%. (Fig. 3)

The trends of the principal items over five-year periods from 1995 to 2015, and yearly from 2016 to 2023, show that shipments have decreased for most items after 2020. However, shipments of 11 items increased in 2023. (Fig. 4)

Figure 4 : Trends of Major Categories from 1995 and 2023 (Unit : 100 Million Yen)